As ever, Gojira’s Joe Duplantier is using his voice for good, and stressing that veganism isn’t just a “trend” – “It’s an awakening,” he says.
Having previously worked with the likes of Davey Havok and Alissa White-Gluz, PETA have just teamed up with Gojira frontman Joe Duplantier for a new campaign.
Fresh from storming the Olympics and picking up a GRAMMY nomination, the musician is using his spotlight – as he always does – to speak up about the things he believes in. And this time, it’s veganism.
A new promo poster with Joe calls on people to “join the vegan revolution”, while Joe tells PETA in an accompanying interview that he originally “became vegan for the animals. But another benefit to being vegan is for your health. I have more energy now when I perform since I became vegan.”
He calls veganism “an awakening” rather than just a “trend”, and reveals that his family – including his two children – are all vegan as well. “When my second child was born, we decided to go vegan as a family,” Joe shares. “It’s going fabulous. They love not hurting animals.”
Watch Joe in the promotional PETA video below:
A couple of years ago, we spoke to Alissa – along with members of Deftones, Misfits and Cro-Mags – about making the same life choice, with the Arch Enemy singer enthusing: “Being vegan is the ultimate form of rebellion. It’s taking everything that you’re supposed to do, and going against it. That’s way more fucking badass than anything else you could do!”
She added that people online aren’t always receptive to posts about it: “If I hashtag something vegan, people get pissed off about it. Like, I’ve been doing this for 20 years, and you’re only getting pissed off today? You need to re-evaluate your problems.”
Read this: The People Vs. Joe Duplantier: The Gojira frontman on whales, activism and Evil Mario
