“We cover such a variety of styles of clothing,” concurs Sarah. “We are always keeping in mind what our audience is asking for and try to incorporate that where we can. We want our clothes to give people confidence to try new styles they might have not tried before.”
Hell Bunny also ensure that everyone
is able to get involved and embrace alternative and retro fashion if they so desire. Having recently extended their range from size XS to 6XL, they make a genuine, conscious effort to be as inclusive as possible. It is of paramount importance to the brand.
“We have a whole team that makes sure our fit is perfect for all types of body shape,” explains Stephanie. “It makes me so happy when I see comments from our customers feeling good about themselves when they wear Hell Bunny.”
“We want our clothing to make everybody happy,” adds Sarah. “We have a great technical team who we work very closely with for all our fits. And we try every style we design on ourselves.”
All in all, then, it’s been 20 years very well spent. But, looking further into the future, what else do they hope to achieve at Hell Bunny?
“It would be nice to expand the range to accessories, bags, and shoes,” says Stephanie, “and have few Hell Bunny shops.”
“As we design our prints in the studio, it would be great to be able to put our artwork on some new items other than clothing,” adds Sarah. “And hopefully in another 20 years we’re still making people feel happy about themselves when they wear Hell Bunny!”
We’ll cheers to that. Now, who wants a slice of birthday cake?
Head to hellbunny.com now