Ever the leaders of the pack, Bring Me The Horizon are not only paving way with their genre-hopping music, but now their merch.
The Sheffield titans have just announced an incredibly cool amo in colour collaboration with Spotify, where fans can buy personalised shirts based on their Horizon listening habits.
Basically, if you head on over to amoincolour.com and enter your Spotify login details, you also then input your top six favourite tracks from the band's latest 5K-rated album, amo. The website then joins forces with music intelligence platform The Echo Nest to "analyse loudness and energy", according to The Verge.
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The result comes in the form of Bring Me's latest logo and a whole array of colours that are suited to the songs you chose. For example, if you choose the tracks MANTRA, nihilist blues, medicine, sugar honey ice & tea, mother tongue and heavy metal, this is what it'll look like (a pretty popular selection, apparently)…